Privacy Policy

Introduction

Personal Data We Process

Depending on the type of service, we process the following categories of personal data:

• Identification and contact data – first name, last name, email address, phone number, residential or business address
• Property data – information about properties you are selling, buying, or renting, including locations, prices, and requirements
• Communication data – records of your communication with us (emails, form messages, phone calls with consent)
• Technical data – IP address, device and browser type, cookies, website behavior data obtained through analytics tools
• Service usage data – property search preferences, saved filters, viewing history

Purpose and Legal Basis for Processing

We process your personal data for the following purposes and on these legal bases:

• Providing real estate services – mediation of sales, rentals and property valuations, organizing viewings, negotiations with buyers and sellers (legal basis: contract performance, legitimate interest)
• Communication with you – answering inquiries, providing property information, sending estimates and offers (legal basis: contract performance, legitimate interest)
• Marketing purposes – sending information about new properties, development projects, and service offers (legal basis: your consent, which you can withdraw at any time)
• Service improvement – website usage analysis, user experience optimization, new feature development (legal basis: legitimate interest)
• Legal obligations – contract archiving, tax records, communication with public authorities (legal basis: legal obligation compliance)

Legal Basis for Processing

We process your personal data based on: (a) contract performance – when processing is necessary to provide the real estate services you requested; (b) your consent – especially for marketing purposes; (c) our legitimate interests – ensuring service security, business development, and legal claims protection; (d) legal obligations – document archiving, tax records.

Sharing Personal Data with Third Parties

We do not share your data with third parties for their own marketing purposes. We may transfer data only to these categories of recipients: (a) law firms and notaries – when preparing purchase agreements and escrow services; (b) IT service providers – website hosting, email communication, CRM systems; (c) real estate portals – when publishing property listings; (d) government authorities – when required by law (tax office, police); (e) property buyers and sellers – with your consent when mediating transactions.

Personal Data Retention Period

We retain your personal data only for as long as necessary: (a) for active clients – during the contractual relationship and 3 years after its termination due to potential legal claims; (b) for marketing purposes – until consent is withdrawn; (c) due to legal obligations – 10 years for tax purposes under the Accounting Act; (d) technical website data – maximum 26 months (Google Analytics).

Your Rights

As a data subject, you have the following rights under GDPR:

Cookies and Analytics Tools

We use cookies and analytics tools (Google Analytics, Facebook Pixel) on our website to ensure functionality, analyze traffic, and personalize content. Technical cookies are necessary for website operation and cannot be disabled. You can control analytics and marketing cookies in cookie settings. More information about cookies used can be found in our Cookie Policy.

Personal Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or destruction. We use encrypted communication (SSL/TLS), regularly update software, restrict data access to authorized employees only, and regularly train staff in personal data protection.

Contact and Filing Complaints

For questions about the processing of your personal data or to exercise your rights, please contact us using the contacts below. You also have the right to file a complaint with the Office for Personal Data Protection (www.uoou.cz) if you believe that the processing of your data violates GDPR.